Visual Integrity

The photography world is absolutely flooded with products and information promising short cuts that will miraculously turn you into Annie Liebovitz / Martin Parr / Gregory Crewdson. 99.9% of the information about photography on the internet seems to be about technology (which lens is .001% better?) or photographic technique. Now, having the right tools for the job is important. Not many wildlife photographers get by with a wide angle lens on a 5″x4″ camera. And technique is important too. Having all the gear but not knowing how to use it to achieve the desired artistic outcome isn’t going to help.

But there’s something more important than equipment and technique, something which equipment and technique are supposed to be subservient to and dependent upon. That something is personal vision – the ability to refine the way you see until it becomes uniquely and distinctly your vision.

This blog isn’t going to be getting into equipment or technique too much, everything you could ever wish to know about both already exists within easy access of most people.

This video is a talk by Selina Maitreya on developing your unique personal vision. I highly recommend her book How to Succeed in Commercial Photography: Insights from a Leading Consultant (US), here for UK.

For a lesson in visual integrity, take a look at the Instagram page of portrait photographer Martin Schoeller. Even his avatar is in the same style! 🙂

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